Despite more companies allocating more budgets for influencer marketing in their marketing strategy, most brands simply cannot afford to hire the big name, celebrity-tier bloggers anymore. Spending $1000 for a single Instagram post, even for a large brand, is just not cost effective and doesn’t move the needle long term.
There has been a shift of influencer marketing from quantity of reach to quality of content:
"Using a celebrity influencer runs the risk of “flash in the pan” marketing. Sure, you’ll get a big push up front, but in a month or two, when views and engagement on your content bounce back to slightly above normal, it’ll feel like a massive waste of money. The people that hopped over to the brands account came for the influencer, not the brand." - Medium.com
"Brands and agencies alike are investing more into content creation specialists i.e. influencers that have a healthy balance of followers + creative/business acumen. Perhaps the influencer of the future is someone that can consistently ideate, execute, distribute, and repeat — without depleting whole budgets on a single Snapchat story." - Medium.com
Brands are now looking to engage more mid-tier bloggers that can create interesting content at half of the price of what celebrity bloggers ask for.
Mid-tier bloggers are largely the hardworking bloggers that you will see in a lot of events, always cracking their brains for that perfect shot of #ootd or #foodporn. They do not create drama nor badmouth others in order to attract attention to themselves. Best of all, mid-tier bloggers are all very friendly and will not ostracise new bloggers, because they understand the struggle and competition of this industry. In summary, the bloggers in this list are: fun, creative, and exudes an amiable warmth after the first "hello!".
Here is a list of the BEST Mid-Tier Bloggers in Singapore for 2016, in no particular order.
1. Joey Ching How of Talking Evilbean
Joey is a food, movies, travel and lifestyle blogger that goes by the popular persona "Evilbean".
His quirky yet creatively engaging blogging style has gotten him to be nominated for the Best Individual Blog for 2014 and 2015 by Singapore Blog Awards, Best Food Blog by Yumcha and a finalist for the ViewQwest Blogmaster contest.
He has also appeared in an advertorial for Kinohimitsu's health drink and was a featured influencer on TheInfluencerMedia.com.
: https://www.facebook.com/Evilbean 
: https://www.instagram.com/evilbean/ (~10,000 followers)
: https://plus.google.com/+JoeyChingHow/ (~11,174,550 views)
: talkingevilbean@gmail.com
2. Wang Wenhui of Lovethekisses
Wenhui is a full-time contemporary dancer who is constantly craving for food and yearning to travel.
: https://www.facebook.com/wenhui.wang.5
: https://www.instagram.com/lovethekisses (~10,700 followers)
: https://dayre.me/lovethekisses (~200 followers)
: lovethekisseswh@gmail.com
3. Cheng Kaiting of Kaitinghearts
Kaiting is an outgoing girl on a lifestyle blog with a passion to promote interesting content and good promotions or deals to her readers.
: https://www.facebook.com/kaitinghearts
: https://www.instagram.com/kaitinghearts (~8,650 followers)
: https://plus.google.com/102873353786502160153/ (~1,607,056 views)
: chengkaiting@gmail.com
4. Cassandra Tan of TheNiceThoughts
Cassandra is a professional glutton and a lifestyle blogger who is always chasing the latest trends in town. She documents her gastronomical adventures on her blog and instagram.
: https://www.facebook.com/cforcassan
: https://www.instagram.com/cforcassan (~10,400 followers)
: cforcassan@gmail.com
5. Aloysius Ng of Aloysiusnoo
Aloysius is a lifestyle blogger who has been featured in magazine such as Teenage, Campus, Republic Polytechnic with more than 200,000 readership for each magazine. He is also the winner of Selfie of The Month (July) with picture and Instagram handle featured in The Cathay & Cathay Cinelesure Orchard with upwards of 1,000,000 views.
He has worked with more than 50 companies/brands such as Eastpak, World of Sports, Orchard Central, Swensen’s and more.
: https://www.facebook.com/profile.php?id=738892393
: https://www.instagram.com/aloysiusnoo (~7,192 followers)
: aloysiusnoo@gmail.com
6. Vivian Tian of Dokivee
Vivian is a film student currently awaiting for her university posting. Her blog focuses more on lifestyle, food, movie reviews and travelogue.
She also does vlogging once in a while, and posts quite a bit of what she does in school on her YouTube/VIMEO channel as well. She has participated in Cineleisure's Next Online Sensation Version 2.0, and has also worked with numerous online brands, ranging from gadgets to make-up like Luxola, Lazada, Blackbox and Samplestore.
: https://facebook.com/hey.candyland (11,070 fans)
: https://www.instagram.com/veeviisme (~2,743 followers)
: veeviisme@live.com
7. Monice Cheung of Mons Diary
Monice is a food and lifestyle blogger that writes about food, fashion, movies, travel as well as bits and pieces of her life.
: https://www.facebook.com/monice.cheung
: https://www.instagram.com/m0nice (~1,600 followers)
: https://plus.google.com/109582174890331706538/ (~11,507,736 views)
: monice.cheung@gmail.com
8. Gin Wong of Ginevi
Ginevi is best remembered for her good, flawless skin and a huge passion for skincare. Ginevi is personable and well-liked by many brands, and she continues to excites readers and sponsors both abroad (Australia, Bangkok, Taiwan, Hongkong) and locally with her unique personality and commitment in writings that is second to none!
With over 5 years of blogging experience and more than 1000 posts of articles, Ginevi is currently looking for more opportunities in skincare ambassador, advertisement, modelling, video and TVC.
: https://www.facebook.com/ginevi (3,400 fans)
: https://www.instagram.com/ginevi/ (~4,540 followers)
Cyber spacecraft KAYVAN crash-landed onto this space and from the pixelated destruction emerged yours truly. Armed with my selfie-oriented camera, excessive personal opinions and wit in-training, I am ready for my reign.
: https://www.facebook.com/keefekayvan
: https://www.instagram.com/keefekayvan/ (~4,540 followers)
: https://www.youtube.com/user/KeefeKayvan
11. Serene Koh of Serene's Blog
Serene is a Fitspo wannabe! She is also about dolling up, staying fit and eating healthy, which is what you will find her talking about on her social media. She promises that she will be the most honest and real person you will ever meet.
: https://www.facebook.com/xiangtingk
: https://www.instagram.com/serenekxt (~2,078 followers)
: https://plus.google.com/+SereneKoh/ (~3,997,012 views)
: xiangting.k@gmail.com
12. Sophie Leow of Sophleow
Sophie is a lifestyle influencer who has been writing online since 2007. Her topics revolves around travel, food and beauty. Sophie has written for local and international brands such as Domino's Pizza, Dazzling Café, Happy Plugs, Lazada, ASUS, Huawei and several others.
At this moment, Sophie is the ambassador for the popular deals-discovery app Sugar, and for the renown beauty and wellness company Expressions. She was once also a guest blogger at Zalora Community.
: https://www.facebook.com/soph.leow
: http://instagram.com/sophleow (~1,462 followers)
Tracy is a lifestyle blogger with a keen interest to explore and live life like an adventure. She also has a passion for dance (specifically pole dance and hip hop), fitness and anything related to performing arts.
Her blog covers multiple topics including fitness, beauty, food, events, movies, gadgets and travel.
: https://www.facebook.com/tracy.wong.3386
: http://instagram.com/gilmangirl (~550 followers)
: liyeewong@gmail.com
: https://www.facebook.com/wenhui.wang.5 : https://www.instagram.com/lovethekisses (~10,700 followers): https://dayre.me/lovethekisses (~200 followers): lovethekisseswh@gmail.com3. Cheng Kaiting of Kaitinghearts
Kaiting is an outgoing girl on a lifestyle blog with a passion to promote interesting content and good promotions or deals to her readers.
: https://www.facebook.com/kaitinghearts : https://www.instagram.com/kaitinghearts (~8,650 followers): https://plus.google.com/102873353786502160153/ (~1,607,056 views): chengkaiting@gmail.com4. Cassandra Tan of TheNiceThoughts
Cassandra is a professional glutton and a lifestyle blogger who is always chasing the latest trends in town. She documents her gastronomical adventures on her blog and instagram.
: https://www.facebook.com/cforcassan : https://www.instagram.com/cforcassan (~10,400 followers): cforcassan@gmail.com5. Aloysius Ng of Aloysiusnoo
Aloysius is a lifestyle blogger who has been featured in magazine such as Teenage, Campus, Republic Polytechnic with more than 200,000 readership for each magazine. He is also the winner of Selfie of The Month (July) with picture and Instagram handle featured in The Cathay & Cathay Cinelesure Orchard with upwards of 1,000,000 views.
He has worked with more than 50 companies/brands such as Eastpak, World of Sports, Orchard Central, Swensen’s and more.
: https://www.facebook.com/profile.php?id=738892393 : https://www.instagram.com/aloysiusnoo (~7,192 followers): aloysiusnoo@gmail.com6. Vivian Tian of Dokivee
Vivian is a film student currently awaiting for her university posting. Her blog focuses more on lifestyle, food, movie reviews and travelogue.
She also does vlogging once in a while, and posts quite a bit of what she does in school on her YouTube/VIMEO channel as well. She has participated in Cineleisure's Next Online Sensation Version 2.0, and has also worked with numerous online brands, ranging from gadgets to make-up like Luxola, Lazada, Blackbox and Samplestore.
: https://facebook.com/hey.candyland (11,070 fans): https://www.instagram.com/veeviisme (~2,743 followers): veeviisme@live.com7. Monice Cheung of Mons Diary
Monice is a food and lifestyle blogger that writes about food, fashion, movies, travel as well as bits and pieces of her life.
: https://www.facebook.com/monice.cheung : https://www.instagram.com/m0nice (~1,600 followers): https://plus.google.com/109582174890331706538/ (~11,507,736 views): monice.cheung@gmail.com8. Gin Wong of Ginevi
Ginevi is best remembered for her good, flawless skin and a huge passion for skincare. Ginevi is personable and well-liked by many brands, and she continues to excites readers and sponsors both abroad (Australia, Bangkok, Taiwan, Hongkong) and locally with her unique personality and commitment in writings that is second to none!
With over 5 years of blogging experience and more than 1000 posts of articles, Ginevi is currently looking for more opportunities in skincare ambassador, advertisement, modelling, video and TVC.
: https://www.facebook.com/ginevi (3,400 fans): https://www.instagram.com/ginevi/ (~4,540 followers)
9. Keefe Kayvan of Keefekayvan
: https://www.facebook.com/keefekayvan: https://www.instagram.com/keefekayvan/ (~4,540 followers): https://www.youtube.com/user/KeefeKayvan
10. Sochii Kamiya of Kamiyarehauste
Sochii is a fan of Japan culture, beauty and hair. As a freelance make-up and hair artist, she is always in search of a new holy grail. Unique as a cosplayer, common as a girl.
: https://www.facebook.com/KamiyaRehauste/ (1,306 fans)
: https://instagram.com/sochiikamiya (~1,072 followers)
: https://www.facebook.com/KamiyaRehauste/ (1,306 fans): https://instagram.com/sochiikamiya (~1,072 followers)
: https://www.facebook.com/xiangtingk : https://www.instagram.com/serenekxt (~2,078 followers): https://plus.google.com/+SereneKoh/ (~3,997,012 views): xiangting.k@gmail.com12. Sophie Leow of Sophleow
At this moment, Sophie is the ambassador for the popular deals-discovery app Sugar, and for the renown beauty and wellness company Expressions. She was once also a guest blogger at Zalora Community.
: https://www.facebook.com/soph.leow: http://instagram.com/sophleow (~1,462 followers)
13. Tracy Wong of Dainty Diva
Her blog covers multiple topics including fitness, beauty, food, events, movies, gadgets and travel.
: https://www.facebook.com/tracy.wong.3386: http://instagram.com/gilmangirl (~550 followers): liyeewong@gmail.com
14. Tee Ying Zi of Idreamtobreakaway
Ying Zi is a lifestyle blogger who loves to meet new people. She is always game enough to explore and blog about almost anything under the sun!
: https://www.facebook.com/T.YingZi
: http://instagram.com/idreamtobreakaway (~500 followers)
: drifted_faraway@hotmail.com
15. Carine Chua of Cennds
Carine is a lifestyle blogger who is passionate about food, dessert and fashion. She uses her blog as a sharing platform to express her feelings and thoughts. A hardworking blogger, she enjoys attending as many event as she can so as to mingle around with more people.
: https://www.facebook.com/zy.bzies (~1,379 fans)
: https://www.instagram.com/cennds (~1,070 followers)
: https://plus.google.com/u/0/104416572861005011525/posts (~52,900 views)
: cennds@gmail.com
16. Shermaine Lau of Littletinysun
Littletinysun is an exciting journal that covers all aspects of life's great fun in Singapore! Shermaine engages the readers through her specialized areas in food and lifestyle, and has international readers visiting her site.
: https://facebook.com/littletinysun (~1,379 fans)
: https://www.instagram.com/littletinysun (~2,266 followers)
: https://plus.google.com/+ShermaineLaulittletinysun/ (~4,528,378 views)
: littletinysun@gmail.com
17. Zelene Lee of Wabbithan
Zelene is a lifestyle blogger that blogs on a range of topics, from beauty to style to fitness content. She updates her blog weekly, and invites everyone to follow her on her life journey.
: https://www.facebook.com/wabbithan.sg
: http://instagram.com/wabbithan (~600 followers)
: wabbithan@gmail.com
18. Yeo Hong Peng of Hpility
Yeo Hong Peng is the founder and editor of Hpility SG. He has 8 years of blogging experience and 2 years of being a social media consultant.
In his passion of photography and videography, he is also a freelance film producer and director. He likes to share interesting things around the world. He loves being a blogger because blogging gives him a whole new experience of capturing beautiful memories in his life.
: http://www.facebook.com/MrHpility
: http://instagram.com/hpility (~4,670 followers)
: hongpeng@hpility.sg
19. Angelus Waldolf of Angelus Waldolf
Angelus is a twenty two years old lady with a daylight office job. She loves writing and sharing things that appeal to her, which are mostly beauty, fashion and food.
: https://www.facebook.com/AngelusChan
: http://instagram.com/angeluschan (~905 followers)
: angelus.officially@gmail.com
20. Chloe Teo of ChloeWL
Chloe is a hopeless romantic who loves photography and travelling. She loves to share on travel, fashion, food, beauty, lifestyle and cherished moments with her readers.
: https://www.facebook.com/ChloeWL.sg/
: http://instagram.com/chloetwl (~2,214 followers)
: http://YouTube.com/user/chloewlsays
: chloetwl@hotmail.com
Now go engage these bloggers for your brand. Be rest assured, they will maximise your advertising dollars with their content.
: https://www.facebook.com/T.YingZi: http://instagram.com/idreamtobreakaway (~500 followers): drifted_faraway@hotmail.com15. Carine Chua of Cennds
Carine is a lifestyle blogger who is passionate about food, dessert and fashion. She uses her blog as a sharing platform to express her feelings and thoughts. A hardworking blogger, she enjoys attending as many event as she can so as to mingle around with more people.
: https://www.facebook.com/zy.bzies (~1,379 fans): https://www.instagram.com/cennds (~1,070 followers): https://plus.google.com/u/0/104416572861005011525/posts (~52,900 views): cennds@gmail.com16. Shermaine Lau of Littletinysun
Littletinysun is an exciting journal that covers all aspects of life's great fun in Singapore! Shermaine engages the readers through her specialized areas in food and lifestyle, and has international readers visiting her site.
: https://facebook.com/littletinysun (~1,379 fans): https://www.instagram.com/littletinysun (~2,266 followers): https://plus.google.com/+ShermaineLaulittletinysun/ (~4,528,378 views): littletinysun@gmail.com17. Zelene Lee of Wabbithan
Zelene is a lifestyle blogger that blogs on a range of topics, from beauty to style to fitness content. She updates her blog weekly, and invites everyone to follow her on her life journey.
: https://www.facebook.com/wabbithan.sg: http://instagram.com/wabbithan (~600 followers): wabbithan@gmail.com18. Yeo Hong Peng of Hpility
Yeo Hong Peng is the founder and editor of Hpility SG. He has 8 years of blogging experience and 2 years of being a social media consultant.
In his passion of photography and videography, he is also a freelance film producer and director. He likes to share interesting things around the world. He loves being a blogger because blogging gives him a whole new experience of capturing beautiful memories in his life.
: http://www.facebook.com/MrHpility: http://instagram.com/hpility (~4,670 followers): hongpeng@hpility.sg19. Angelus Waldolf of Angelus Waldolf
Angelus is a twenty two years old lady with a daylight office job. She loves writing and sharing things that appeal to her, which are mostly beauty, fashion and food.
: https://www.facebook.com/AngelusChan: http://instagram.com/angeluschan (~905 followers): angelus.officially@gmail.com20. Chloe Teo of ChloeWL
Chloe is a hopeless romantic who loves photography and travelling. She loves to share on travel, fashion, food, beauty, lifestyle and cherished moments with her readers.
: https://www.facebook.com/ChloeWL.sg/: http://instagram.com/chloetwl (~2,214 followers): http://YouTube.com/user/chloewlsays: chloetwl@hotmail.comNow go engage these bloggers for your brand. Be rest assured, they will maximise your advertising dollars with their content.
I have multiple "Evilbean" personalities. Meet EatingEvilbean, Traevilbean, Lifebean and Rantingbean. They are all pleased to meet you.
